The Benefits of Certification

When we are asked to spend some of our limited time on anything, the natural question revolves around the "value" in spending this precious commodity; in short, what's in it for us? From a company and individually a career perspective the answer is really quite simple. In today's complex world more than ever before, knowledge is strength. He or she who has "it" and knows what to do with "it" will rule the proverbial roost. In the world of AV/IT digital signage system design and integration, it is not enough to read a spec sheet and think you know. We must understand the spec sheets and all the features that a product or service can provide, as well as the prime set of benefits from those features, and most critically the subsets of benefits that we can glean from a product or service for ourselves or for our clients. Remember one size does not fit all.

In order to reach a true level of understanding a person must understand the basics of a topic before exploring variations on the central them. The goal of the Digital Signage Experts Group is to provide the impartial and agonistic fundamentals from which your knowledge can be expanded to encompass a broader spectrum of solutions.

The Foundation of Understanding:

• Understand the scale and scope of the digital signage industry
• Examine the disparate parts of the complex digital signage solution
• Understand basic digital signage system design
• Understand the fundamentals of displays
• Understand the fundamentals of networks
• Explore the types of digital signage software.
• Explore signal alternatives
• Understand infrastructure and integration
• Explore content and content creation
• Understand business models
• Understand ROI
• Understand real value

Create Better Client Relationships:

• Serve the client better
• Conduct a more complete needs analysis
• Provide more appropriate solutions
• Establish and define ROI for clients
• Create a recurring revenue stream

Participate in Professional Development:

• Differentiate your company and yourself in the industry
• Industry recognition and respect
• Create lasting relationships
• Career growth
• Personal satisfaction