Digital Signage Experts Group - News
Friday 15th of January 2010
DSEG Launches Digital Signage Display Expert certification at DSE 2010!
In order to address the growing need for a more thorough understanding of displays and how to calibrate them in an expanding array of digital signage system applications, the Digital Signage Experts Group (DSEG) has announced the launch of the Digital Signage Display Experts (DSDE) program, the industry’s only comprehensive training program designed exclusively for digital signage displays and calibration.
The new program is being presented and led by industry veterans Alan and Jonathan Brawn, with the cooperation of leading display companies and the Digital Signage Expo (DSE).
The DSDE program addresses the subject of displays as a key component in a digital signage system and teaches how to properly calibrate them. The program recognizes that the displays are the “windows to the world” representing the digital signage message and that accuracy in transmitting images is directly related to impact and effectiveness.
It is a fact of life that video display devices never perform at their peak as they are delivered from a manufacturer. Proof of this is the patchwork quilt of images that you will encounter in any big box store or video wall display. Proper calibration is a must and goes beyond “simply” adjusting some settings on a display.
Each display type has its own “personality” and responds to inputs and environments in different ways. Understanding the nuances of each technology and how to address them to provide the “perfect picture” is a requirement. The bottom line is that one size does not fit all.
The mandate of the DSDE program is to understand each display technology and the key elements that can be adjusted/calibrated in concert with one another relative to the environment in which the displays exist. By adopting calibration standards and understanding the methodologies involved in the calibration process, we can address an infinite number of applications and environments and never have the need to settle for the mediocre or inaccurate.
Alan Brawn Co-Director of the Digital Signage Experts Group sums it up, "In short, a company’s color logo should look like the proper logo and people should look like people and not caricatures of themselves. By certifying that standards and proven methodologies are understood and employed, we will bring forth a group of digital signage display experts dedicated to creating the “perfect picture” and in the process pay homage to the creators of the digital signage content by displaying it as it was intended."
The Digital Signage Display Expert (DSDE) Program will be launched at the Digital Signage Expo, to be held February 23-25 at the Las Vegas (Nevada) Convention Center, and will be available in select locations nationwide throughout 2010 as well as online. Registration is still open for the inaugural training session to take place at the Digital Signage Expo in Las Vegas on Feb. 23, 2010.
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