Welcome to the Digital Signage Experts Group!
Digital signage is one of the most exciting and fastest growing segments of the commercial audiovisual industry. It has far reaching implications and opens expansive new markets for systems designers, integrators, content creators, and end users alike. From the obvious "explosion" of the retail signage market, to the unique applications for indoor venues such as corporate communication and way finding, to education and transportation, digital signage cannot be ignored. In short, the opportunities within digital signage are significant.
The problem we face with this market, is that digital signage appears quite simple on the surface, but becomes a tangled web of interconnected and complex technologies that all act together in unison to produce the image we see on screen. The challenge this poses to the designers, installers, and service providers wanting to enter into this space, is one of immersion and full understanding.
Many companies have parts of the technology they understand, be it displays, networking, or content… but few understand the whole "picture" of what digital signage requires. To truly succeed in this space, a company must understand all of the disparate parts that make up the entirety of a digital signage network, and understand how to properly sell the value in those networks to the customer.
